Sopexa names new MD for UK & Ireland

Michèle Haddon has been named as the new managing director for the UK & Ireland at communications agency Sopexa following the departure of former UK head, Anne Burchett, in November last year.

Michèle Haddon has been named as the new managing director for the UK & Ireland at communications agency Sopexa

Haddon brings over seventeen years worth of experience in strategy consultancy and global marketing. Specialising in international marketing and communications, she has gained experience in-house with blue-chip companies, via consultancy, and with agencies such as Leo Burnett, G2, The Marketing Store, Interbrand and Landor Associates.

Haddon brings a knowledge and passion for the food and drink sector, as well as rich experience – having worked with some of the largest global brands in the consumer goods sector, as well as retail, fashion, luxury, beauty and telecommunications.

She was appointed UK managing director on 5 December 2016, and reports to Sylvain Rouchy, who is managing director for Northern Europe at Sopexa, the international marketing and communications agency dedicated to food & drink.

Former UK & Ireland MD, Anne Burchett, resigned from Sopexa UK in November after almost seven years at the helm of the company.