Johnnie Walker releases ‘Striding Man’ edition

Johnnie Walker has launched a limited edition four-bottle Blue Label collection featuring the brand’s changing logos from 1908 to 2015.

“From the four corners of Scotland to the four corners of the world, the evolution of the Striding Man has played a defining role in establishing Johnnie Walker as one of the world’s first modern luxury brands with a distinguished brand logo,” said Lawrence Law, global general manager for Johnnie Walker House.

The Blue Label range is Johnnie Walker’s premium expression collection, with only one in 10,000 barrel reserves used in the blending, according to Diageo.

The first Johnnie Walker logo was created in 1908 by Tom Brown, then continued by Leo Cheney in 1929, John Geary in 1996 and Gary Redford in 2015.

The Striding Man edition will be available in Johnnie Walker Houses worldwide, including Beijing, Chengdu, Seoul, Shanghai and Mumbai and Taoyan airport with a RRP in the region of £185, but prices will vary according to the city.

In recent months, Johnnie Walker has heavily invested in the Asia region, with the announcements of new travel retail stores in Beijing and Incheon aiport and the release of its “most complex’” edition, the Private Collection 2016 for the Hong Kong market.