Chinese restaurant owner celebrates divorce with free beers

After a long divorce battle, an elated restaurant owner in Nanchong in the southwestern Sichuan province of China celebrated his newly earned bachelorhood by offering free beers to all his diners.

The banner reads, “our boss has successfully finalised his divorce! And he is in a very good mood! All the beers are free, drink up!”

According to a local Chinese newspaper , the hotpot restaurant rolled out a banner that says, “Our boss has successfully finalised his divorce! And he is in a very good mood! All the beers are free, drink up! ” The banner also featured a copy of his divorce certificate.

“I am indeed just divorced. Because the divorce battle dragged on for too long and I just finalised all the paperwork. I feel so relieved, and wanted to celebrate through this promotion,” the owner told the newspaper, dismissing speculations of it being a marketing hoax.

About 200 cases of beer were consumed during the promotion period from 1 to 2 December. In addition to beers, the restaurant offered 24% off on all dishes, According to another report by Chengdu Business Newspaper.

The local Industry and Commerce bureau that regulates business activities said the blatant promotion using divorce as a tool is something they would not recommend for future sales promotions but noted it’s not against any regulations.