RAW launches wine box trial

The organiser of natural wine show Raw Wine, Isabelle Legeron MW, is launching of a new raw wine box operation for Christmas.

The Raw Wine box will be available to order from now until the start of December and comprises six bottles of natural and organic wine, but db understands Legeron is considering using the launch as a trial for a potential subscription service in the New Year.

The service is an extension of Legeron’s desire to make raw and organic wine more widely accessible, a spokesman said.

The limited edition box feature wines that have built “a cult” following, she said, including a sparkling wine from Austria’s Burgenland, Ribolla Gialla 2009, an orange wine made by the late Stanko Radikon, of which there are only 200 bottles in the UK, a 2011 red from 300-year old Pais vines in Chile, a mature Carignan-Grenache mix from Southern France and two exclusives from Legeron’s own cellar that are not available to buy elsewhere in the UK, a Loire Sauvignon Blanc from the Loire and a Merlot from the Ardèche.

Legeron has build up the Raw Wine fairs she launched in London five years ago, and holds artisan and boutique wine shows in London, Vienna, Berlin and New York.

This weekend (6-7 November) will see the fair’s first show take place in New York in a converted warehouse in Brooklyn’s Bushwick area, with the second RAW Berlin happening at the end of the month (27 November) in the Markthalle Neun. The German show will run alongside a music and wine pop-up hosted by Berlin-based UK record label City Slang.