Official Game of Thrones wine set for launch

An official range of Game of Thrones wine made in collaboration with a Californian wine estate is due to be launched in the US next spring.

How the official Game of Thrones wine range will look (Photo: Vintage Wine Estates/HBO)

Fans of the hit HBO fantasy series will soon be able to drink along with the Tyrion and the like after HBO teamed up with Santa Rosa-based Vintage Wine Estates to create ‘Seven Kingdoms Wines’, which includes a Chardonnay, a Cabernet Sauvignon and a red blend.

According to media reports, the Seven Kingdoms range will available from spring 2017 in the US, with prices starting at $19.99 and go up to $39.99 for the Cabernet Sauvignon. Goblets will not be included.

The launch will come in time for the release of the seventh series of the Game of Thrones in the US.

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“Given the prominent role of wine on Game of Thrones and our previous success in the beverage category, an officially licensed wine for the show feels like a natural extension for our fans,” said Jeff Peters, director of licensing and retail for HBO.

“Game of Thrones wines most definitely will add to the fan experience as the battle for the Iron Throne heats up heading into the final seasons.”

As reported in the drinks business in December 2015, HBO already has an official beer range having teamed up with New York brewery Ommegang.

In 2014, the hit series was the inspiration for a ‘Wines of Westeros‘ wine range launched by Sydney-based advertising agency Common Ventures with designs representing the most prominent dynasties in the series.

And in further GoT-related booze news, this summer db reported how strongman star of the show Hafþór Júlíus Björnsson had stared in an advertisement to promote his own vodka brand.