Close Menu
News

Japan celebrates Beaujolais Nouveau with ‘hot spring’

In what is fast becoming an annual tradition, Japanese once again celebrated the release of Beaujolais Nouveau by swimming in a hot springs mixed with the fruity Gamay wine.

Photo credit: Reuters

Traditionally marked on the third Thursday of November, the release of Beaujolais Nouveau, the new wine produced from the Beaujolais region in eastern France, is celebrated across the country and in other parts of the world.

On the Beaujolais Nouveau Day in Hakone, Japan, adults and children were swimming in the wine-filled hot spring with a sommelier standing by pouring more wines for attendees.

In recent years the wine’s popularity dwindled in some countries like the UK, but it remains popular in Japan, Germany and the US. You can also watch the video here.

Leave a Reply

Your email address will not be published. Required fields are marked *

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No