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VinoVision Paris partners with trend forecaster
The first major exhibition for cool-climate wines has teamed up with trend forecasting agency NellyRodi in a cooperative venture that will offer visitors a new perspective on wine.
VinoVision Paris will run between 12-14 February 2017
The pair are hoping to be able to bring unique insights into wine for both visitors and exhibitors as VinoVision Paris is keen to identify and clarify changes in everything from consumption habits to emerging weak points in the industry which could effect the future of the industry.
VinoVision has expressed that it is hoping to give the trade an insight into what they can anticipate in terms of market demands and prepare to tackle them head on as opposed to responding to them, and it is this desire that has been at the heart of the partnership with NellyRodi.
Results garnered from the collaboration will be released at the beginning of every year, announcing the broad trends at the VinoVision conference.
VinoVision Paris will run between 12-14 February 2017, and says it will be the first cool-climate exhibition for an international marketplace
Pierre Clément, Chair of the Cool-Climate Wine Association, said of the partnership with NellyRodi: “The partnership between VinoVision Paris and NellyRodi will enable the new vision of wine as promised by the partnership to be delineated in an original and clear way. For the Cool-Climate Wine Association, this also offers an opportunity to reach a wider audience for the members’ wines through prospection into the trends and expectations of the market.”