Borough Wines boosts team with two appointments

Borough Wines has boosted its team, appointing a new retail operations manager and a consultant to coordinate its training and events programme.

Borough Wines events and tasting room in its Essex Street shop

The London Brewing Company’s general manager Mitchel Adams will head up its retail team, overseeing the eight retail outlets across London, as well as taking on responsibility for beer and cider buying. He will also lead the guest-brewer collaboration project, Brewery Below, which launches next month.

Meanwhile Matthew Hudson will take on the education, training and events role, overseeing both staff training and development and consumers events. Hudson joins the business from Plumpton College, where he spent eight years, his most recent role being to lead the wine business course. Prior to that, he was in managerial roles at John Harvey & Sons, Allied Domecq and Oddbins.

Director of Borough Wines & Beers Muriel Chatel said the appointments came during a “pivotal” year for the company.

“We are seeing an ever-increasing appetite for more – and more diverse – customer events. With Matthew’s help, we’re developing a programme of tastings, classes and workshops to meet this demand. The first of such sessions – a pioneering wine blending masterclass – we premiered last month, eliciting a fantastic response from attendees,” she said.

“We’re delighted to welcome Mitchel on board as a specialist in beer and ciders. His extensive experience and expertise will be instrumental in shaping and growing our offering on that front. It is also particularly important with the imminent launch of our Brewery Below project.”

The retailer is set to open its ninth shop, in Battersea, in 2017 and recently rolled out an app to provide specialist advice to consumers buying wines in its Borough Wine Corner ‘concessions’ in farm shops and convenience stores.