10 Cases launches Drop wine delivery app

Covent Garden wine bistro The 10 Cases has launched a dedicated seven-days-a-week online wine delivery service across London, co-owner Will Palmer has announced.

The Drop wine delivery app is being launched by the team behind The 10 Cases in Convent Garden

The wine delivery service, called Drop, will operate every day from 12pm-12am, offering 150+ wines at shop prices. A Drop app is due to launch on October 24.

Delivery options can be immediate (guaranteed within the hour) for a cost of £3, in hourly slots for £1, or within a window of three hours for free, Palmer told db.

The service covers zones one and two in London and the wines will be delivered by a fleet of electric bicycles owned by the company.

Significantly, there is no minimum spend for the service, with wine starting at £7.50 and the majority priced from £8-£12.

Palmer also said that the service would include a small number of add-on items with some of the wines – for example charcuterie, smoked salmon, chocolate and gift packaging.

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“Essentially, what it is trying to do, apart from get wine to people quickly and cheaply, is to make the whole process of buying wine online much more fun and informative – as opposed to being faced with boring lists.

“The trouble with [buying] wines online is that you will have no descriptions or slightly irritating descriptions which no one knows what they mean. Drop is quite playful. The search functionalities are fun – you can choose from style, mood and food…

“And the more search criteria you apply, the narrower the options become.

Palmer explained that Drop would serve customers across zones one and two in London with no minimum order, with a fleet of dedicated Drop electric bikes ready for the app’s launch later this month.

“The electric bikes are key because they are environmentally friendly and much faster to get around London than scooters or any other form of transport, and they can carry a lot of wine,” he said.

The drop app will face competition from the likes of Deliveroo, Uber Eats and Amazon Now. However Palmer hopes that the wine expertise offered by the 10 Cases team, along with the competitive retail pricing made possible by not having to employ a third party as part of the business, will set Drop apart.

The Drop iPhone and Android app will be available to download from October 24.

To view The 10 Cases entry on Wine List Confidential click here.