TWE enters multi-year HK partnership with Summergate

Treasury Wines Estates has appointed Summergate as the official importer and distributor of Wolf Blass wines in Hong Kong and Macau, effective immediately.

Wolf Blass’ celebrated winemaker, Chris Hatcher

Focusing on the on-premise channel, the partnership will see a wide range of Wolf Blass available from Summergate for the fine wine retail sector, including fine dining restaurants and hotels across Hong Kong and Macau. Summergate will also launch the new ‘Blass’ range from winemaker, Chris Hatcher which is offered as Shiraz, Cabernet Sauvignon and Chardonnay – all wildly popular varieties with wine consumers in Hong Kong and Macau.

The deal is an expansion of the existing partnership between TWE and

Summergate in Mainland China which will see both parties to consolidate their positions in Hong Kong and Macau – two key wine markets in Asia.

Blass: the new “minimalist” range from Wolf Blass

Commenting on the partnership, Barry Galloway, TWE’s country manager for Hong Kong, Macau and South China said:

“Wolf Blass is one of the most well-known and highly awarded Australian wine brands in the world and we are immensely proud of its growing presence among wine collectors and consumers in this region.

“Our partnership with Summergate in Mainland China has enabled us to continue to grow the brand awareness and consumer demand for Wolf Blass in China.

“We look forward to expanding this partnership in Hong Kong and Macau and introducing the new Blass range to wine lovers in the on-premise channel.”

Recently, Treasury Wine Estates has been extremely active in promoting the Wolf Blass range across Mainland China and Asia with other partnerships announced with JD.com, the Korean Baseball Organisation, the Nippon Professional Baseball Organisation and the NBA in Greater China.