Santa Rita launches on Tmall

Renowned Chilean estate, Santa Rita has announced it will list its key wines on China’s hugely popular online retail platform, Tmall.

Santa Rita vines in Colchagua Valley

The Alibaba Group which operates Tmall is the biggest e-commerce platform in China with more than 400 million users and 120 million clicks per day. Tmall is Alibaba’s B2C online retail platform that has recently listed other big brand wine accounts, such as Wine Australia, Mondavi and ASC Fine Wines.

Earlier this year, Jack Ma, founder and executive chairman of Alibaba Group announced the launch of the first ever ‘Wine Day’. Hoping to emulate the success of ‘11.11 Singles Day’ which recorded a massive US$14.32 billion in sales in just 24 hours, this event, called the “9.9 Wine & Spirits Festival”, took place today at 9am CST.

The Santa Rita online flagship store will offer key wines from their portfolio along with specific offers and promotions targeted China’s 688 million internet users – most of whom connect to Tmall via their smartphones.

Terry Pennington, Santa Rita’s east region export director, said the listing was a “significant milestone” in the estate’s route-to-market in China.

“This opportunity provides an excellent platform not only for retail but one from which we can communicate to and with the many millions of Chinese e-consumers our brand heritage, values and story,” he said.

Established in 1880, Santa Rita is one of Chile’s oldest and most renowned wineries and owns over 2,500 hectares in the wine valleys of Limarí, Casablanca, Leyda, Maipo, Colchagua, Apalta, Maule, Rapel and Curico.

Brands in the Santa Rita portfolio include 120, Secret Reserve, Reserva, Medalla Real, Floresta, Pehuen, Triple C and Bougainville with the top wine being Casa Real.

Santa Rita is part of the Santa Rita Estates (SRE) stable comprising three key wine brands: Santa Rita and Carmen from Chile and Doña Paula from Argentina.