Johnnie Walker Houses opened in Beijing and Incheon airports

Diageo has announced it has launched new Johnnie Walker travel retail stores in Beijing and Incheon airports, bringing the total number of Johnnie Walker outlets in the global travel retail sector to 15.

The Johnnie Walker House at Beijing International Airport

Johnnie Walker’s new travel retail store in Beijing Capital International Airport also features the first “co-branded luxury space” between Johnnie Walker and Shui Jing Fang – China’s first Baijiu distillery which was established 600 years ago.

The retail space is a 150sqm standalone Johnnie Walker House and has been launched in collaboration with Sunrise Duty Free in Terminal 3 Departures. Diageo reports it to be the largest boutique opening in global travel in Asia, following the recent opening of Johnnie Walker House at Amsterdam’s Schipol Airport which stands as the flagship store for Europe.

Two other Johnnie Walker stores have opened at Incheon International Airport in collaboration with Lotte Duty Free. A 16sq m retail space is located in the East Main terminal with a 64.4sq m second retail space in the Concourse Main terminal.

All three outlets are described as “multi-sensory embassies” and feature a range of rare and exclusive malts, including limited editions of Johnnie Walker expressions such as the Zodiac Collection, Five Gods of Wealth Series and the 1920 Epic Dates Collection.

There will also be a wide range of offerings from Shui Jing Fang at the Beijing outlet and a range of rare malts releases including The Singleton of Glendullan in both locations, as well as a “whisky scent bar” and “sensorial journeys” led by specialist brand ambassadors.

Dayalan Nayager, managing director of Diageo Global Travel, said that the openings “reinforced our long-term commitment to the travel retail channel providing travellers with a luxurious and inspiring shopping experience, in one of the most exciting travel retail regions worldwide.

“Both airports are key travel hubs, handling a combined 60 million passengers a year which make them critically important in the Johnnie Walker House global expansion strategy.

“We are absolutely thrilled to extend the Johnnie Walker House footprint in Asia Pacific and bring three Johnnie Walker Houses to life in partnership with our customers in Beijing Capital International Airport and Incheon International Airport.

The number of Johnnie Walker Houses in global travel retail currently stands at 15 with five in the domestic channel.

The Johnnie Walker House at Incheon international airport