Graham’s debuts 20cl Tawny Port bottles

Graham’s has released its range of 10, 20 and 30 Year Old Ports in 20cl bottles in an effort to broaden its appeal and make the category more accessible, particularly to younger consumers.

Starting at £7.49, bottles of Graham’s aged Tawnies are now available in 20cl, 75cl and 450cl clear-glass bottles.

According to the producer, premium Tawny is currently the fastest-growing category of Port accounting for over half (53%) of all premium Port sales by value, and has proven particularly popular with younger consumers.

“We are really excited to be able to offer our customers the same high quality Ports in innovative smaller sizes and at a lower price point”, said Charlotte Symington, senior brand manager at Symington Family Estates.

“We are always trying to broaden the appeal of Port, particularly among a younger audience traditionally less familiar with the category, so we have introduced the 20cl range to give more people the opportunity to try these incredible wines. The new format will be a great luxury gift that won’t break the bank – perfect for birthdays or Christmas.”

The new miniature range will be available from retailers including Harvey Nichols, Harrods and Vintage Wine & Port.