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Glasgow ‘the capital of Prosecco sales’, Aldi claims

25 August 2016 By Arabella Mileham

Glasgow is the ‘capital’ of Prosecco, discounter Aldi has claimed, after it published a map showing hot-spots for different wines across the UK.

The discounter complied the list based on the first 16,000 transactions on its online wine site, which launched in January, showing the 13 most popular wine styles across the UK, and the towns where these were the most popular.

It showed the hot-spots for Prosecco was Glasgow, with more sales of the Italian sparker there than anywhere else, with Champagne preferred in South West London, and Nottingham Rosé Champagne while Newcastle was named the town where Sauvignon was the most popular, and Malbec in Edinburgh.

Other favourite tipples in the list showed Liverpudlians drinking Chardonnay, people Reading preferring Chablis, Norwich going for Shiraz, and Tonbridge choosing Gavi. The most diverse area was The Midlands with Coventry plumping for Pinot Noir, Leicester Rioja, and Birmingham picking chilled Rosé.

Savignon Blanc was named as the most popular wine style across the UK, ahead of Prosecco and Malbec, while Champagne came in in a lowly tenth place. Other wines in the top ten included Shiraz, Pinot Noir, Chardonnay, Rose, Rioja, and Gavi

Aldi’s joint managing director of corporate buying, Tony Baines, said despite the dominace of Sauvignon Blanc on the list, the UK was becoming more experimental in its choices, with shoppers regularly trying new grapes and niche styles of wine.

“Aldi’s philosophy is to make quality wine accessible to all, whatever the budget. We can see the influence this has had on our customers who now demonstrate a great knowledge and understanding about wine in their wine choices and feedback,” he said. “We expect consumers to keep trading up to more premium wines and for new, less well known variations of wine to become more prominent in the next five years as consumers become even more discerning.”