Booths trebles English wine range

Northern multiple retailer Booths has trebled its range of English wines and boosted its Italian, Spanish and own label ranges.

Northern retailer Booths has boosted its English, Italian and own label ranges

Wine buyer Victoria Di Muccio told the drinks business the move had been in response to customer demand and the “exceptional quality” that England has to offer as a wine-producing country.

The ten sparkling wines comprise three from Wiston Estate, the Vintage Cuvee Brut, Vintage Rose and Blanc de Blancs, a Brut and Pinot Noir Rosé from Cornwall’s Camel Valley, two wines from Ridgeview, Bloomsbury and Rosé de Noirs, Nyetimber’s Demi Sec and Classic Cuvee half bottles, a Classic Cuvée from Hambledon along with Lyme Bay’s still wine, Shoreline.

“I’m excited to see how our customers respond to the new English wine range, as there has been a real increase in appetite among our customers for English wines and we’ve now got a top quality range of wines for people to choose from,” she said.

“The Booths brand is forged on close links with suppliers and we have a long held commitment to regional sourcing, now that English wine – particularly sparkling – is on top form, we can extend that British ethos to our wine range.”

The retail has also added some “interesting” indigenous Italian varietals and blends, including Janare Falanghina and Janare Greco from Campania and a Lenza di Munti Etna Bianco and Lenza di Munti Etna Rosso, added to its Spanish range and improved its own label wines, which are also being revamped with striking new labels that will filter in-store over the next few months.

“In order to offer our customers the best quality wine at keenly competitive prices, in some instances I have sought out new suppliers, enabling us lower retail prices while still delivering exceptional quality in the bottle,” she said. “I have also worked with existing suppliers to improve blends and source better quality wines.”

In November, di Muccio said the retailer was planning to extend the own label range with New World wines.