Beam Suntory partners with LA Galaxy

Beam Suntory has partnered with US soccer club LA Galaxy to become its official spirits partner as part of a multi-year deal that will see the spirits producer open both a Jim Beam and Margarita bar inside the StubHub Center stadium.

Tickets for the Jim Beam Champions Lounge have already sold out for the 2016 season

The deal will allow Beam Suntory to promote its Tequila, Bourbon and whiskey brands inside the stadium, and opening its own Hornitos Tequila Cantina and Jim Beam Bourbon Champions Lounge within its grounds.

The Jim Beam Champions Lounge is an exclusive 2,200 square-foot area reserved for use by club seat and field seat holders and offers a full bar, tasting room and plush seating.

Situated steps from the team locker rooms and adjacent to the pitch, guests can experience both the game and the players first-hand as they walk back and forth from the field to the locker room.

Guests will be able to order from an exclusive menu of food choices and signature Jim Beam cocktails including Manhattans, Old Fashioneds, and the Hornitos Margarita, while complimentary beer will be offered up until the 60th minute of each game.

“The Jim Beam Champions Lounge is a unique fan experience not only for its numerous first-class amenities but also for the access it affords the fans to the players,” said LA Galaxy president Chris Klein.

“We are honoured and excited to partner with Beam Suntory in an effort to continually raise the bar for our fans. We know the iconic brand will add to our club and the overall experience at StubHub Center.”

Beam Suntory will also activate its new 350 square foot margarita bar, The Hornitos Cantina, located on the mezzanine level of the stadium. Some of the specialty Margaritas served at the cantina include the Hornitos Plata Margarita, Hornitos Plata Strawberry Margarita, Hornitos Plata Galaxy Margarita, Tres Generaciones Tequila Premier Margarita as well as beer, wine and other alcoholic beverages.