Vinexpo announces Tokyo show dates

Vinexpo Tokyo will take place on 15-16 November this year in what the organiser hopes will be a good opportunity for companies to engage with the booming Japanese market.

Wine consumption is Japan in climbing again with imports last year hitting 2.7 million hectoliters worth ¥176 billion (€1.4bn), rises in volume and value compared to 2014 of 3.6% and 4.2% respectively.

Japan is the second biggest wine market in Asia and the biggest market for imported spirits, while it also has an extensive and diverse distribution network.

Nonetheless, said Vinexpo highlighting the usefulness of its own show: “Although it is sophisticated, mature and strongly geared towards high-end products, the business culture in Japan is very different from that of Western countries.

“This can sometimes make canvassing new customers a long and laborious process. Establishing a personal relationship with decision-makers is one of the keys to success and a valuable time-saver in this dynamic country where people have a deep respect for etiquette and hierarchy.

“Whether companies want to find new customers for brands already present in Japan or are looking to break into the export market, exhibiting at Vinexpo Tokyo is a highly effective way to make the initial contact directly – which is essential to the success of any business venture in Japan.”