Trivento goes for BBQ market with on-pack promo

Trivento is rolling out a new on-pack promotion to capitalise on the UK barbecue season.

The Argentine wine brand has paired with spice specialists Schwartz to offer free Grill Mates marinade sachets attached to a neck-collar, which are being stocked in Tesco and Morrisons.

The move is set to build on the wine’s “association with steak and bold flavours”, the company said and will support the promotion with a social media campaign running until the end of October. It is also offering consumers a chance to win one of ten upmarket Weber barbecues worth £200, and a case of Trivento Reserve Malbec.

The promotion will run on 190,000 bottles until the end of October.

It comes ahead of the start of the 2016 Olympic Games in Rio, which will run for two weeks from 5 August.

The Argentine wine brand, which has seen sales rise 89% year-on-year in the 52 weeks to 18 June 2016 (IRI, total off-trade) is a partner England’s Premiership Rugby, which is set to run until the end of the 2017 season.

Bodega Trivento was founded in 1996 in Luyan de Cujo in Mendoza. It is a subsidiary of Chilean wine company, Concha Y Toro.