Tesco offers double points on wines

Tesco is rolling out double Clubcard points across its beers, wines and spirits at the weekend.

Tesco has been found to have treated is suppliers unfairly, demanding funds from suppliers to meet its margins and delaying payments for its own benefit (Photo: Wiki)

Customers will be able to earn two Clubcard points per £1 as part of the deal, which will run from Friday July 15 until Monday 18 July. It will apply in store and online, including its dedicate Wine-by-the-case site, Tesco Direct and online grocery channel, it confirmed.

Chief customer officer Robin Terrell said the one-off offer was a way of saying thank you to customers via its category leading loyalty scheme

“As part of our ongoing plans to serve Britain’s shoppers a little better every day, we want to help them get the most out of Clubcard by making it more simple, straightforward and appealing, offering our customers even more value – and helping us to say an even bigger thank you for shopping with us.”

The Wine-by-the-case website it also running a series of promotions on wines, offering 25% off New World Chardonnay and Shiraz, 37% off a case of Jackton Ranch Zinfandel (around £30), 35% off a mixed case of ‘Sizzling summer reds’, and a third off a case of Mount Cook Lily Marlborough Sauvignon Blanc, a saving of around £18.

Last month Tesco announced reporting “positive momentum” for a second quarter in the row, showing the retailer had turned a corner.

It also announced a fresh approach to marketing its premium wine range after announced it was opening a pop-up wine bar in London for its premium own label *finest range. The move comes shortly after it overhauled the lower tiers of it own-label wine range removing two “confusing” sub-brands to offer a more coherent and “recognisable” selection.