Brooklyn Brewery launches UK record label

New York’s Brooklyn Brewery has diversified from craft beer into music, launching a UK record label aimed at supporting young, independent artists.

Brooklyn Brewery Records will launch with two-piece UK-based rock-and-roll act The Graveltones, who have worked with the brewery for some time but were previously unsigned.

“We wanted to make a record in an old school kind of way – really raw and truthful to the show, no studio wizardry and all that stuff – just hit record and print,” he said. “Brooklyn was thinking the same thing so it was all pretty instant.”

The duo’s first release is a limited edition pressing of the band’s 2015 Halloween performance at The Lexington in London, which will also be made available at the band’s shows in London and Nottingham next month.

“New York City’s Brooklyn Borough has always been at the forefront when it comes to supporting emerging artists, so Brooklyn Brewery was really keen to bring that spirit to the UK, taking original, independent bands and pressing the unadulterated sound to vinyl, to be listened to as intended – loud and raw”, said Brooklyn Brewery’s brand ambassador for the UK, Rachael Weseloh speaking to Music Week.

The Graveltones