Soda Stream launches instant beer machine

Soda Stream has edged further into the alcoholic drinks category with the launch of a beer concentrate that can be transformed into beer simply by adding carbonated water.

Known for selling machines that carbonate water, Soda Stream has this week launched a “home beer system” called Beer Bar that its CEO says “enables consumers to concoct crafted beer” in seconds.

The Beer Bar comes with a beer concentrate, named Blondie, that when mixed with carbonated water produces a 4.5% beer. One litre of Blondie will yield approximately three litres of beer.

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” said CEO Daniel Birnbaum in a statement. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”

According to SodaStream, the resulting light ‘beer’ is has a “smooth authentic taste, and a hop filled aroma”.

SodaStream’s Beer Bar will launch first in Europe with the product expected to be rolled out to other markets in later 2016 and 2017.

Last year, the company launched a product called SodaStream Mix that carbonates cocktails.