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Wolf Blass teams up with Manchester City FC
Treasury Wine Estates has announced that Wolf Blass is now the official wine partner for Manchester City Football Club covering Asia, Middle East, Africa and Mexico.
Damian Willoughby from City Football Marketing and Robert Foye of Treasury Wine Estates at the official signing ceremony
To maximize exposure to Manchester City’s 240 million-plus football fans across Asia, Middle East, Africa and Mexico, Wolf Blass plans to run a targeted consumer campaign, including retail promotions, co-branded merchandising, social media and digital marketing and consumer-focused events. Although the deal will involve all labels of Wolf Blass, the immediate focus will be on Yellow Label, Red Label and Eaglehawk.
Robert Foye, TWE’s President and managing director of Asia, Middle East, Africa and Latin America said: “Wolf Blass has a long association with competitive sports and a passion in the chase for success. So we are thrilled to be involved with the number one sport globally, and one of the most popular and successful football clubs in the world.
“Through this partnership with Manchester City FC, Wolf Blass will bring to life our global brand campaign ‘Here’s To The Chase’, which celebrates the bold pursuit of triumph. We look forward to joining Manchester City in their bid to win more trophies, and celebrate their growing success with our iconic Wolf Blass wines.”
Over the last six months, Wolf Blass has stepped up its sports sponsorship deals across Asia with agreements signed with the Korean Baseball Organisation, the Nippon Professional Baseball Organisation and the NBA in China.
Damian Willoughby, VP director of partnerships, APAC at City Football Marketing, said: “Wolf Blass is a pioneer in their industry whose commitment to quality, character and consistency echoes our own.
“Our new partnership offers us an exciting opportunity to connect with fans and consumers and we are looking forward to working with Wolf Blass as we both continue to grow in new and imaginative ways.”