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Tovaritch! to unveil new 3D marketing visual at Vinexpo
The Russian vodka company, Tovaritch! will reveal its new 3D marketing visual at Vinexpo as part of its planned expansion into new markets this year.
Tovaritch! has ambitious plans to launch its range of premium vodka in new markets throughout 2016
Created by Proximity Madrid, a Spanish global marketing agency, the 3D visual was recently awarded first prize by Lürzer’s Archive, a leading magazine for the advertising industry.
The launch at Vinexpo Hong Kong is part of the company’s ambitious plans for expansion into other markets this year, as Eugenio Litta, CEO of Geneva-based Tovaritch! Spirits International SA, explained:
“Vinexpo Hong Kong is undoubtedly Asia and Pacific’s No. 1 venue for wine and spirits professionals, and we have to be there with something cool, innovative and striking.
“But there’s more to it. Vinexpo 2016 is expected to expand its focus beyond the Chinese market into the vast and fast growing Australian market. We intend to make the most of this opportunity in order to further promote our brand to our new Australian partner, Kollaras group. We have every faith that joining forces with one of the largest liquor organizations in Australia will provide us with an ideal stronghold for conquering the country’s on-trade market.”
The Russian vodka company has recently expanded its operations in the United Arab Emirates and views the Middle East as a “promising new market.” Sales started in mid-April in partnership with Holiday Group and Tovaritch! has specifically targeted high-end specialist shops where its premium vodka is available in all formats, including the 3-litre gift bottle.
Tovaritch! has also recently entered into a partnership with Winehouse Imports Inc., in Canada, as part of its plans for North America expansion which has been very successful so far, according to Litta.
“We’ve passed the Toronto test with flying colors which gives us a solid foundation for further growth in the Canadian market,” he said.
“Our objective is to have our product fully listed with LCBO (Liquor Control Board of Ontario), and then, get into Canada’s duty free shops. We are confident that our new partner’s expertise and passion for Tovaritch! will drive the brand to new intoxicating heights in North America’.