ProWine Asia to take place in Hong Kong

ProWine Asia will now alternate its annual event between Singapore and Hong Kong, following the inaugural ProWine Asia in Singapore in April.

The next ProWine Asia will take place in Hong Kong from 8 to 11 May

ProWine Asia in Singapore was initially planned as a biennial event. However due to “great demand on the part of exhibitors” ProWine Asia will now run every year, alternating between Singapore and Hong Kong.

It will see Messe Düsseldorf, the organisers of the original ProWein in Dusseldorf, extend its ProWine Asia concept to Hong Kong. Like in Shanghai and Singapore ProWine Asia in Hong Kong will run in parallel with a leading food fair, in this case HOFEX.

HOFEX in Hong Kong is the most important trade fair for food and drinks in the region and next year will celebrate its 30th anniversary.

The former wine segment, Wine&Spirits@Hofex, will now be merged into ProWine Asia at the Hong Kong location and will be further extended with the help of Messe Düsseldorf.

“With ProWine Asia in Singapore we have already made a very successful entry on the South East Asian wine market,” says Hans Werner Reinhard, managing director at Messe Düsseldorf GmbH and Chairman of the Board of Directors of Messe Düsseldorf China Ltd.

“Extending ProWine Asia was therefore simply a logical consequence, especially since we boast very great experience with our partners. The annual scheduling in combination with the alternating venue has immense potential. At the same time, we provide the sector with the perfect date with ProWine Asia being held in the first half of the year. With these strong cornerstones we offer all internationally operating producers an all-round carefree package for the entire Asian continent”.

While ProWine Asia in Singapore predominantly addresses the South East Asian region ProWine Asia in Hong Kong is directed not only at the local market but also at other Asian markets such as Macao, Taiwan, South Korea and Japan.

The first ProWine Asia in Hong Kong will be held from 8 to 11 May 2017 at the Hong Kong Convention and Exhibition Centre. In the following year ProWine Asia will then be held again in Singapore from 24 – 27 April 2018.

ProWine Asia will run alongside ProWine China, which launched in 2013 in Shanghai. This fair will continue to run every November, predominantly serving the wine sector from Mainland China.

Further information, and soon also registration documents for exhibitors, can be found at www.prowineasia.com.