IMW creates marketing and comms role

The Institute of Masters of Wine has created a marketing and communications manager role as it looks to further promote its work.

IMW marketing and communications manager Sarah Kirkpatrick (Photo: IMW)

The job has been created to “support the Institute’s aims of continuing to build and enhance the image and knowledge of the Institute in the global wine world and beyond”, the IMW said.

Sarah Kirkpatrick has been appointed to the role and begins on Monday 9 May.

Ms Kirkpatrick previously held similar roles at both the University of Sheffield, Leeds Beckett University, and most recently served as the marketing manager of the Law Society, based in London.

She can be contacted on email at skirkpatrick@mastersofwine.org.

Meanwhile, Primum Familiae Vini has joined the IMW’s community of international supporters.

Primum Familiae Vini, also known as PFV, is an association of some of the world’s leading wine-producing families from France, Germany, Italy, Portugal and Spain.

Currently, eleven families make up the association: Marchesi Antinori, Château Mouton Rothschild, Joseph Drouhin, Egon Müller Scharzhof, Famille Hugel, Champagne Pol Roger, Famille Perrin, the Symington Family Estates, Tenuta San Guido, Miguel Torres and Vega Sicilia.

Sarah Jane Evans MW, chairman of the Institute of Masters of Wine, said: “Many of us already have a history of friendship with the family members behind the marques represented within PFV. So it is a real pleasure to announce now that these producers, who have individually given us support in the past, are demonstrating their collective faith in the Institute today.”