Malbec World Day readies for sixth edition

More than 70 events are set to take place across 54 countries throughout April to mark the sixth World Malbec Day, organised by Wines of Argentina to promote this now “classic” Argentine variety.

World Malbec Day will take place for the sixth time on 17 April.

Together with the Ministry of Foreign Affairs and the Argentina Wine Corporation, Wines of Argentina (WofA) will celebrate Malbec World Day on 17 April, however events will take place throughout April with the aim of emphasising the grape’s status as a “classic” Argentine variety.

“Malbec, our flagship variety has become the paradigm of Argentine wine,” said a spokesperson for WofA. “This means that thanks to it, we have begun an adventure of discovering the potential of our wine industry. With a program of various types of events our flagship strain will be honoured in the major cities of the world. The celebrations will revolve around conceptual events for consumers, wine fairs for the press and trade plus wine tastings and promotions in wine shops and restaurants.”

In the UK, a street party showcasing Argentine wine and cuisine will take place at Camden Market on 15 April. Guests will be able to choose from more than 80 Argentine wines from the WofA mobile wine bar and tuck into limited edition chimichurri and chorizo burgers rustled up by market residents Honest Burgers. The WofA mobile wine bar will remain at Camden Market until Sunday 17 April.

Retail promotions will also take place throughout the weekend at Camden Market and at other participating wine retailers across London.

Outside of Europe, Malbec World Day events will take place at locations including the Argentine capital of Buenos Aires, Bogota, New York, Calgary, Toronto, Mendoza, Lima, Mexico and Beijing to name a few.

For more information on events taking place throughout the world visit www.malbecworldday.com