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AB InBev ups EU sweetener with sell-off
Beer giant AB InBev has pledged to divest all of SABMiller’s interests in central and eastern Europe as it aims to secure EU approval for its takeover of the brewer.
AB InBev’s global beer brands (Photo: AB InBev)
SABMiller’s beer brands in Hungary, Romania, Czech Republic, Slovakia and Poland will all be put up for sale as AB InBev preemptively seeks to allay regulatory fears over its huge £75 billion merger.
Market watchdogs in markets worldwide are open to being convinced that the merger of the two biggest beer producers in the world will not create an unfair trading environment.
AB InBev has already sold SAB’s Peroni, Grolsch and Meantime beer brands, plus their related businesses, to Japanese beer group Asahi.
A number of SABMiller’s brand’s in the central and eastern Europe are market leaders, AB InBev said in a statement, and they are expected to attract “attract considerable interest from potential buyers”.
Almost everything that they make is commercial bilge water so who cares?