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7-Eleven awards Wolf Blass wine
Leading convenience store operator 7-Eleven has awarded Wolf Blass with the Top Brand Campaign Award in Hong Kong, in recognition of the strong sales and brand presence achieved by the iconic Australian wine brand in the convenience market in the past year.
TWE’s Barry Galloway receiving the award on behalf of Wolf Blass
The convenience market channel in Hong Kong has traditionally been the most significant retail sales channel for beer. The rise in wine sales through this channel with brand recognition evidences evolution of Hong Kong as a wine market.
The brand winning criteria were based on combined scores tallied from consumer votes as well as by 7-Eleven staff during the January 2016 voting period.
Along with Wolf Blass, other beverage companies that picked up awards at 7-Eleven’s ceremony included global brands such as Red Bull and Heineken.
“This award is a credit to our sales and merchandising team in recognition for their great work through this important Hong Kong convenience channel,” said Barry Galloway, Country Manager of Hong Kong, Macau and South China, Treasury Wine Estates.
“I would also like to extend my congratulations to the Wolf Blass team as this accolade is testament to the outstanding efforts of our winemakers for producing exceptional quality wines enjoyed by consumers in Hong Kong and the world over.”
Speaking to dbHK, Galloway admitted that although sales through the convenience market channel didn’t compare with sales through supermarkets and specialist wine stores, it was an important step for TWE’s market penetration in Hong Kong.
According to Galloway, the popularity of the brand has posed a small challenge: that they have temporarily run out of stock of the smaller formats, as they proved so popular at the convenience stores.
Established in the Barossa Valley in 1966, Wolf Blass has grown from a humble tin shed to become one of the world’s most successful and awarded wine brands.
Already a recipient of more than 8,000 medals and trophies at national and international wine shows, this award is probably one of its more eclectic ones.