Paolo Bulgari buys major stake in Sarment

Paolo Bulgari of the Bulgari Group has taken a major stake in fine wine merchant Sarment, becoming its honorary chairman.

Bulgari joins Sarment’s board of directors alongside Sarment’s founder and Chairman, Bertrand Faure Beaulieu after buying a major stake in the fine wine company.

Faure Beaulieu said: “In my conversations with Paolo Bulgari, I was fascinated by Paolo Bulgari’s deep understanding for the luxury industry and the way he understands the potential that Asia has. His passion about wines and his vision within the industry will be a precious source of inspiration.

“This operation is a major step in Sarment’s development and strengthens our ability to offer our clients a unique and exclusive experience centred on the wine industry. It is a long-term partnership which allows us to continue our successful development.”

Paolo Bulgari is the great-grandson of the founder of Bvlgari, Sotirios Bulgari, and is currently the Chairman of the Italian jewellery and luxury goods company which was bought by LVMH in 2011.

In May 2015, Forbes magazine estimated Paolo Bulgari’s wealth at US$1.3 billion.

Paolo Bulgari said: “I have long been fascinated by wine. Since its creation, Sarment has developed a challenging approach, focusing on striving constantly for excellence in quality and service. Sarment is ambitious in a good way and this is a long-term partnership through which we can create long-lasting and sustainable success within the luxury industry.”