This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Barefoot Wine adds Malbec and Chardonnay
The Barefoot wine brand owned by US-based producer E&J Gallo has added Malbec and Chardonnay varieties to its UK range.
The Californian brand, which is among the UK’s top revenue wine labels – is hoping to tack on to the growing popularity of the two grape varieties in the UK.
Barefoot Malbec and Barefoot Chardonnay will be priority labels for US-based brand owner E&J Gallo this year, receiving “priority pour” in this year’s sampling campaign, the company said.
The £6.99 bottles have already gone on-sale in convenience stores across the UK, with a supermarket launch planned later this year.
Olga Senkina, marketing director at Barefoot Wine & Bubbly, said: “We are delighted to welcome Malbec and Chardonnay to our Barefoot Wine Foot Family: we know we have winning varietal wines that are fun, flavourful and affordable.
“We believe that the strength of the Barefoot brand can re-energise that stagnant Chardonnay category, whilst our Malbec offers a point of difference to a varietal category which is in strong growth.”
I’ve had both of them and they are dreadful.