Bibendum PLB adds Canadian agencies

Bibendum PLB has added some “new and exciting” wines to its portfolio in the shape of Canada’s Norman Hardie and Stratus Vineyards.

The two Ontarian winemakers, Niagara Peninsula-based Stratus and Prince Edward-based Norman Hardie, will both be available to the UK on- and off-trades from March of this year.

From Stratus Bibendum will be bringing in the ‘Signature’ white blend, the Cabernet Franc, the ‘Charles Baker’ Riesling and the company’s first Canadian Riesling icewine and the Pinot Noir and Chardonnay from Norman Hardie.

Paul Meihuizen, buyer for Bibendum PLB said: “Canada is a new and exciting addition for Bibendum and we wanted to make sure that we found something that truly reflects the quality that is being produced in this part of the world.

“With both Stratus and Norman Hardie we have uncovered something special that we believe is going to appeal to our customers. We have found some sensational wines that are benefitting from Canada’s cool climate and quality winemaking.”

Norman Hardie, founder and winemaker at Norman Hardie, added: “When looking to expand our presence in the UK market, we put much thought and consideration into finding an agent that aligned with our core values and standards.

“Bibendum PLB was our first choice, as they have a reputation for excellence in trade. Wherever our wines are sold, our importer is always the face of the wines, this is of the upmost importance, and we have full confidence that Bibendum PLB will be an excellent ambassador of our wines in the UK.”