Tovaritch! to launch new bottle

Tovaritch! Vodka is launching a new 750ml bottle format in March following the release of a 100ml version of its Red Russian expression.

Tovaritch! Red Russian also has a new 100ml bottle format (Photo: Tovaritch!)

The customised bottles produced specifically for Tovaritch! Vodka will be available in South Africa through the brand’s local partner Masscash, the largest food, liquor, personal care and general merchandise wholesaler in Africa.

The new bottles are also expected to boost the brand’s US sales once they hit the US market later in the spring.

In addition, the brand’s Red Russian expression – which is flavoured with berries – is now available in 100ml flasks.

“The format is perfect for sampling and has been introduced to accommodate the requests of Tovaritch’s European customers”, the company said.

The first deliveries of the Russian vodka have already reached Belgium where sales are being handled by Jet-Import.

Eugenio Litta Modignani, CEO of Geneva-based Tovaritch! Spirits International SA, said: “When the economy is in a tailspin, you can do two things: wait and see or embrace change and innovation. At Tovaritch!, we choose to see the economic crisis as the right time to engage in daring innovation.

“This is the reason behind our recent decision to introduce two new SKUs, one of them made with our customised mould.”