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WOSA to unveil redesign at ProWein
Wines of South Africa will present a refreshed image at ProWein in March, with an updated stand design, logo and a new strapline, “Welcome to our world of discovery”.
The new logo and strapline will be unveiled at ProWein in March (Photo: WOSA)
The new positioning aims to place more emphasis on South Africa’s “innovative culture and the warm South African welcome” WOSA said in a statement.
It is one of the “four pillars” of Wines of South Africa’s brand positioning, the other three being heritage, environment and production integrity.
Over 100 producers, the largest ever South African contingent, will exhibit on the Wines of South Africa stand at the show, Hall 9: B28, B38, B48 on 13-15 March 2016.
A full list of exhibitors can be found on the WOSA website, ranging from major multi-brand owners and co-operatives to small independent winemakers.
In addition to the producers exhibiting Wines of South Africa will present the Discover South Africa tasting zone, with two sessions each day exploring 11 key themes around South African wine.
The morning session will run from 11.00-14.30 and the afternoon session from 15.00-18.30.
In addition to this free-pour tasting zone, there will be a blind tasting where delegates can test their South African wine knowledge and tasting skills.
At 13.30 on Monday 14 March, South African winemaker Bruce Jack, founder of Flagstone and Drift Farm wines, will present a seminar on behalf of Wines of South Africa in the ProWein Forum, Hall 13.
The seminar, entitled ‘Innovation and Diversity in South African Wine’ will “celebrate the historical revival of early plantings and revel in the new varietals being planted”, WOSA said.
Siobhan Thompson, CEO, Wines of South Africa, said: “The Wines of South Africa stand at ProWein offers international buyers and influencers a great opportunity to taste the diversity and quality of South African wines and find perfect wines for their businesses.
“Our aim is to tell the South African story through the many producers on the stand and through the carefully chosen themes in the tasting zone.”