NFL fans’ most popular drinks brands

The preferred beer and spirits brands among fans of all 32 National Football League teams have been tracked through social media.

As part of their on-going partnership, Nielsen and BARTENDr have tracked the most popular drinks across the various fanbases according to those that were most discussed on social media.

Nielsen explained: “With the NFL playoffs beginning… Nielsen and BARTRENDr took a look back at the 2015 pre-season and regular football season to pinpoint the most talked about beer and spirits brands among America’s football fan base. Tapping into conversations happening within BARTRENDr’s exclusive online community, trending topics reflecting fan favorites were captured at social scenes from around the country that included bars, tailgating locations and friendly gatherings—even living rooms and man caves.”

As one might expect, big brands from the likes of Diageo and AB InBev dominate.

Take for example the two teams heading to this year’s Super Bowl 50, the Denver Broncos and Carolina Panthers.

According to the findings Panthers fans have a marked preference for Heineken and Jack Daniels while Broncos fans prefer Bud Light and Bacardi.

A couple of the apparent preferences make geographic sense – Tennessee Titans fans do indeed prefer locally made Jack Daniels it seems and the Philadelphia Eagles Yuengling beer for example.

But why do fans of the Indianapolis Colts and Jacksonville Jaguars prefer Pabst Blue Ribbon instead of Green Bay’s ‘Gang Green’ who hail from that brand’s original state, Wisconsin? And why aren’t New Orleans’ fans sipping on bourbon rather than Canadian Crown Royal?

The full results of the survey can be found below, craft beer suggestions relevant to the teams playing in the Super Bowl next month will appear on the drinks business soon.

AFC North
Cincinnati Bengals: Bud Light and Hennessy
Pittsburgh Steelers: Guinness and Jameson
Baltimore Ravens: Bud Light and Svedka
Cleveland Browns: Bud Light and Bacardi

AFC South:
Houston Texans: Coors Light and Jim Beam
Indianapolis Colts: Pabst Blue Ribbon and Jameson
Jacksonville Jaguars: Pabst Blue Ribbon and Jack Daniels
Tennessee Titans: Bud Light and Jack Daniels

AFC East
New England Patriots: Budweiser and Patron
New York Jets: Blue Moon and Hennessy
Buffalo Bills: Miller Light and Hennessy
Miami Dolphins: Corona and Grey Goose

AFC West
Denver Broncos: Bud Light and Bacardi
Kansas City Chiefs: Budweiser and Hennessy
Oakland Raiders: Coors and Jack Daniels
San Diego Chargers: Bud Light and Captain Morgan

NFC North
Minnesota Vikings: Budweiser and Fireball
Green Bay Packers: Bud Light and Captain Morgan
Detroit Lions: Bud Light and Jim Beam
Chicago Bears: Coors/Guinness and Evan Williams

NFC South
Carolina Panthers: Heineken and Jack Daniels
Atlanta Falcons: Corona and Jack Daniels
New Orleans Saints: Bud Light and Crown Royal
Tampa Bay Buccaneers: Budweiser and Hennessy

NFC East
Washington Redskins: Bud Light and Patron
Philadelphia Eagles: Yuengling and Fireball
New York Giants: Blue Moon and Ketel One
Dallas Cowboys: Corona and Jack Daniels

NFC West
Arizona Cardinals: Blue Moon and Evan Williams
Seattle Seahawks: Bud Light and Patron
St Louis Rams: Bud Light and Fireball
San Francisco 49ers: Blue Moon and Jack Daniels