Diageo enhances online nutrition info

Diageo has revamped its consumer information site DrinkIQ to include improved nutritional information for all of its brands.

The newly designed website includes a breakdown of calories, carbohydrates and protein as well as, for the first time, detailing saturated fat, sugar, caffeine and sodium content for every Diageo product.

There is also a new drinks calculator that people can use to track their calorie and unit intake from alcohol.

DrinkIQ, which is mobile-friendly and available in 12 languages, also aims to promote responsible drinking with advice on how food, age, size and gender affects how the body processes alcohol.

Carolyn Panzer, the ‘Alcohol in Society’ director at Diageo, said: “As people become more and more interested in their diet and lifestyle choices, we need to play our part. We know that consumers want nutritional information about what they drink – just as they do with the foods they eat; they also want a clear and easy way to know how much alcohol they are drinking.

“We believe passionately in helping people to understand what’s in their drink and to make informed choices about drinking or not drinking. Alcohol is alcohol. There is no drink of moderation – only a practice of moderation.”