Craft beer and yoga trend on the rise

Yogis are flocking to their local craft breweries as they become the new most popular place to say, “om”.

Although the trend actually has history dating back to 2011, it really took off last year and is particularly popular in North America with craft breweries from California to New York now hosting classes where the entry fee usually includes a beer afterwards.

Last year a Canadian fitness company partnered with a Vancouver brewery to produce a beer designed to show the “deep hometown pride in our forest-in-the-city, Stanley Park and a unbridled enthusiasm for cold beer after a sweaty run on the Seawall.”

The breweries involved vary in size and fame but include one of the American craft brew movement’s originals, Rogue Brewery in Oregon.

The beer and fitness trend is not restricted to just yoga either, Steam Whistle brewery in Canada has focused on cycling and even set up bike repair stations on cycling trails.

As the UK government introduces new alcohol consumption guidelines with a particular emphasis on the links between alcohol and cancer and largely rejects numerous other previous studies showing positive links between alcohol and health, The New York Times recently published an article showing that people who exercise more also drink moderately as part of their overall lifestyle and noted that two separate studies suggest moderate alcohol consumption encourages people to exercise more.