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Brewdog gives free shares to Donald Trump
Scottish craft beer brand Brewdog has launched its latest PR stunt, offering Donald Trump free shares in its business in the hope that he will “stop trying to become leader of the free world” and get back into business.
Donald Trump, photoshopped
BrewDog is known for its controversial tactics when it comes to marketing its products. It previously locked horns with Vladimir Putin over Russia’s laws on homosexuality by launching a “protest” beer called Hello, My Name is Vladimir, and more recently received flak for a transgender beer named No Label. Now it has targeted Donald Trump, the front runner for America’s Republican party candidate for the presidential election in 2016.
Trump was most recently lambasted for suggesting that all Muslims should be banned from entering the US, fearing that they could be linked to the terrorist group ISIS.
Penning an open letter to Trump, James Watt, co-founder of BrewDog, said it would be giving Trump two free shares – worth £95 ($143) – as part of its Equity for Punks crowdfunding campaign, which sees fans invest in the company. A total of 35,000 people have already claimed a stake in the company, which now ships to 56 countries and employs more than 400 people.
“You see Donald, although I admire people in the world of business who are uncompromising in their ambition, all this Presidential stuff is nonsensical”, writes Watt. “To quote a great countryman of yours – you cannot be serious? Building a massive wall to keep everyone out? Opposing same sex marriage? Insulting the disabled? Calling immigrants criminals and rapists?! Your ideas are as misplaced as your hair, sir.”
Gifting Trump with two free shares, Watt said he hoped the gesture would “spark a desire in you to get back into business (locking yourself in your office, if necessary)”.
“In turn hopefully you will give a gift to the rest of humanity – that you will stop trying to become leader of the free world. Please. Then we can all get on with our lives in that world filled with life, liberty and the pursuit of hoppiness.”