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Australia Post to ship bulk wine to China
Australia’s national postal service has teamed up with online wholesaler 1688.com to export the country’s wines into China.
With 100 million registered users, 1688.com is one of China’s largest wholesale retailers and is owned by the Alibaba Group.
It has just announced a partnership with Australia’s national postal service, Australia Post which will enable online retailers to sell their wine in bulk to China, so that local producers “can have a faster speed-to-market” solution for their Chinese exports, said Australia’s Business Insider.
Five Margaret River wineries, EVOI Wines, Flametree Wines, Happs Wines, Laurance Wines and Rosily Vineyard have already signed up as today marks the official launch of the ‘Australian pavilion.’
The move comes as Australia capitalises on the Free Trade Agreement signed this year and seeks to export more of its bulk wine to China.
MD and CEO of Australia Post, Ahmed Fahour commented that the platform was a good e-commerce solution for small and medium-sized businesses in China looking for imports.
“Alongside our new storefront on Alibaba’s 1688.com, we already have an existing storefront on Alibaba’s Tmall Global business-to-consumer (B2C) marketplace – auspost.tmall.hk. This means customers who want to sell their products into China can partner with us to sell directly to consumers in China via Tmall, as well as wholesale to Chinese businesses via 1688.com.”
When you combine these two marketplaces and Australia Post’s role as AliPay’s exclusive agent in Australia, we now offer a complete eCommerce solution that can be tailored to any local business wanting to get into the Chinese market.”
Australia Post will look after facets such as pricing, language, import licensing, customer service, marketing and logistics and will pack and ship the wine to a bonded warehouse in Shanghai after which it can be picked up by the wholesale buyer or delivered.
Margaret River Wine Association CEO Nick Power commented, “The 1688.com Australian pavilion is the culmination of many years of work to solve a major obstacle for the Australian wine industry, offering a simple avenue to sell and ship to China in bulk,” he said.