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News
Aldi dominating UK Champagne market
One in every 12 bottles of Champagne bought in UK shops comes from Aldi, the supermarket has revealed.
Aldi’s Champagne
Veuve Monsigny has proved a hit in the UK (Photo: Aldi)
The discount retailer also sold almost 8% of all bottles of wine sold in the UK in 2015.
Over 750,000 bottles of Champagne are predicted to be bought from the store in the lead up to Christmas, 50% more than last year.
“We’re expecting our Champagne range to be particularly popular over the coming months,” said Mike James, Aldi’s wine buying director.
“We know that when it comes to Christmas, people want to treat their family and friends to something a little special.”
Aldi’s Veuve Monsigny Champagne range has been made by Philizot & Fils for the supermarket since 2012.
Beers, wines and spirits from Aldi’s alcohol range have accumulated more than 150 awards in 2015, making this year the most successful the supermarket has ever had.
Mr James, who plans Aldi’s Christmas drinks range from January, said: “We’ve raided the cellars and carefully curated a range of top quality bottles to suit one and all.”
“Since we began working with Philizot & Fils in 2012, our Champagne has earned a great reputation amongst our customers for its outstanding quality and excellent value.”
Aldi currently sells three types of its Champagne: Veuve Monsigny Brut (£10.99), Veuve Monsigny Champagne Rose (£15.99), and Veuve Monsigny Blanc de Blanc Champagne 2010 (£19.99).
Unless my maths is wrong, 750,000 bottles represents 2.1% of the approx 35 Million bottles of Champagne sold every year in the UK, and not 8%.
Someone at Aldi’s PR agency has got a bit carried away?
Just read the article a bit more carefully. Presumably Aldi have sold somewhere in the region of 2.8 Million bottles of Champagne over the whole year. That is a lot of Champagne.
The discount retailer also sold almost 8% of all bottles of wine sold in the UK in 2015.
Of wine that is NOT Champagne