This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Casillero in second ‘Wine legend’ campaign
Chilean wine brand Casillero del Diablo has announced the latest instalment of its ‘Wine Legend’ campaign, which is set to launch in the UK in mid-December.
A still from the new Casillero del Diablo campaign (Photo: Casillero del Diablo)
A new 100-second advertisement, shot on location in Budapest, Paris, Venice, in Asia and at the “devil’s cellar” in Chile, portrays Casillero as a wine protected by the devil and as “the wine which cannot be stolen”.
Evoking the movie style of the previous ad, it will launch on Sky’s drama channel in the week of 14 December during the transmission of new show Last Panthers.
A 30-second campaign will also feature during a number of films on Channel 5, plus drama, sport, food and lifestyle across the Sky channel portfolio.
The first Wine Legend campaign won several awards for Casillero del Diablo in 2014, including the Best Consumer Campaign at The Drinks Business Awards.
Laura Thomas,marketing manager for brand owner Concha y Toro in the UK, says: “We’re really thrilled to be launching Casillero del Diablo’s biggest ever TV campaign, and look forward to seeing the added impact on our sales – which have already been outstanding in 2015.”
Casillero del Diablo is the biggest selling Chilean wine brand in the UK.
The smoothest Cabernet saivignon I have ever tasted and I have travelled a bit
Tried to enter your win 2xTickets/case of wine draw.I have no direction on your site as how to enter my unique code ( MWP76HHX ) so have to conclude that this offer is now defunct , maybe Tesco needs informing so they can remove the advertising labels from all your bottles on display.YOUR instructions do not work!!!