This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Alcoholic sweet shop pops up in London
An adult sweet shop called “Eat Your Drink” that sells alcoholic confectionary is set to open in London following a successful crowdfunding campaign backed by the likes of Sipsmith and Duppy Share.
Gin-flavoured candy diamonds
Smith & Sinclair was founded by ex-chef Emile Bernard and ex-PR girl Melanie Goldsmith, who while running a series of dating nights focused on the concept of “adult play”, hit upon the idea of alcoholic sweets.
The company’s alcohol-infused pastilles are now produced in co-operation with 32 different alcohol brands, including Langley’s Gin and Beluga Vodka.
Its core range of sweets is based around cocktail flavours and includes a berry daiquiri, a spiced rum, a whisky sour, a spring clean, a rhuby mule, a long island high tea, a gin elderflower and thyme and a whisky and amaretto.
The pair’s boozy pastilles are already stocked in Harrods, Harvey Nichols and Selfridges. However with dreams of opening a sweet shop the pair launched a crowdfunding initiative, successfully raising £23,253.
Introducing the concept Smith and Sinclair described Eat Your Drink as an “immersive experience” that would take “elements of elegant cocktails and combine them with playful confectionery to introduce the world’s first Immersive Edible Alcohol Shop”. Promising a “multi-sensory experience”, the shop will allow customers to “smell, eat, touch or catch your cocktail”.
Expanding beyond its trademark boozy pastilles, Eat Your Drink will feature alcoholic bubbles and perfumes, infused candy floss and cocktail dib dabs, with ticketed event nights also planned that will include panel discussions and workshops.
The pop-up sweet shop will open in the basement of the Benefit Cosmetics store on Carnaby Street, London, from 17 November to 24 December.