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Absolut debuts limited edition bottle at HK festival
The newest release, Absolut Electrik will be introduced to the Asia market via Hong Kong’s biggest outdoor festival, Clockenflap.
The Absolut Electrik twin bottles are available in “two cutting edge hues”, blue and silver and will feature prominently at the Absolut Electrik Bar across from Clockenflap’s Electric stage.
Festival-goers can try the Absolut Electrik Blue Mule, a take on the traditional Moscow Mule which is also offered at the Red Bar at IFC.
In the lead up to Clockenflap, Hong Kong’s premier arts and music festival, Absolut is offering consumers the chance to win two tickets via a social media campaign by posting a photo of their night out with an Absolut vodka bottle to Absolut Vodka’s Facebook and Instagram accounts using #ElectrikNight and #AbsolutHK. The five winning photographers will win 10 free tickets to Clockenflap.
Absolut Electrik retails for HK$238 and is sold in Market Place, 7-11, PARKnSHOP, Watson’s Wine and FoodWise.