Hendrick’s launches bartender training tool

Hendrick’s has created an online training site to help bartenders make ‘the perfect Hendrick’s and tonic’.

Known for its innovative marketing campaigns, Hendrick’s has launched an interactive, video-driven site aimed at “educating gin tenders for creating the perfect Hendrick’s and tonic.”

Trading on Hendrick’s reputation for the “Pursuit of Peculiar Perfection” – the site covers the intricacies of crafting a G&T, down to the appropriate glassware and specific garnish and ice proportions and includes “gamified” questions at the end of each section so bartenders can test their knowledge.

Senior brand manager Sam Bovill said: “ “With the growth of craft gin we know our consumers are delighting in the fact they can enjoy these wonderful concoctions in all outlets from exclusive to mainstream.

“Therefore we need to ensure their enjoyment of Hendrick’s is perfect no matter where they are drinking it. For this reason, we have created an imaginative, engaging and effective site which we hope our bartenders will appreciate.

“It’s an education programme that will achieve our strategic objectives of encouraging the correct serving of a Hendrick’s and Tonic in mainstream outlets in a brilliantly bizarre way.”