Nyetimber partners with Ben Ainslie Racing

English sparkling wine producer Nyetimber has signed a three-year partnership with Ben Ainslie Racing, the team hoping to bring the America’s Cup to Britain.

Credit: Mark Lloyd

Nyetimber Classic Cuvee, rosé and demi-sec will be enjoyed by guests of the team during the official America’s Cup World Series racing at events around the world, and served at the team’s new home on Camber Quay in Portsmouth.

An hour’s drive from Nyetimber’s West Sussex estate, Ben Ainslie Racing’s new home features a nautical-inspired Nyetimber bar on the roof terrace. The HQ will act as a showcase for sport, innovation, technology and sustainability.

“From their commitment and integrity to thinking innovatively, Sir Ben Ainslie and his team work to the same uncompromisingly high standards we set ourselves as wine producers.

“We feel very privileged to be supporting a team capable of bringing the America’s Cup home to Britain and wish them the best of luck in the challenge,” said owner and CEO of Nyetimber Eric Heerema.

How the nautical Nyetimber bar will look

Sir Ben Ainslie added: “We’re really pleased to launch a special partnership with Nyetimber and look forward to inviting guests to our new home.

“We’re proud to be teaming up with a British brand that’s both local to our headquarters and shares the same values as the team.”

The America’s Cup is the world’s oldest international sporting trophy. First awarded by the Royal Yacht Squadron for a race around the Isle of Wight, it has never been won by Britain.