Slurp.asia rebrands as Cru Hong Kong

Online fine wine retailer, Slurp.asia has become Cru Hong Kong following its acquisition by the Cru Group last year.

Cru Hong Kong now joins Cru UK and Cru Singapore in the growing online network that Cru is developing around the world.

Cru Asia will continue to build on Slurp.asia’s model of sourcing fine wines from around the world and offering them to Hong Kong’s private customers through its e-commerce platform. Since its establishment five years ago, Slurp.Asia has rapidly become one of the biggest players in Hong Kong’s wine online fine wine market.

Being part of the larger Cru Group will enable Cru Asia to tap into a rapidly expanding global network of buyers and producer relationships.  In the run-up to the re-branding, Cru Asia had already increased its range of physical inventory in Hong Kong substantially, a process that will now accelerate with further lines available online and its retail shop in Wan Chai.

Cru Hong Kong’s general manager, Sabrina Hosford said:

“The Hong Kong team is proud of what we have achieved over the past five years as Slurp.asia. But we are even more excited about the opportunities that being part of the Cru group will bring for our clients.

“Cru is a new concept, but is already gaining attention in Asia for offering interesting and unusual wines.  Our new ability to liaise with colleagues in Europe and other global locations on purchasing will enable us to do even more of what made Slurp.asia so successful.”

Visit Cru Hong Kong’s new website here.