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LA sommeliers launch ‘wine rave’ club night
Two LA sommeliers have launched a wine rave club night in a downtown LA club to encourage revellers to drink wine rather than spirits while they rave.
Adam Vourvoulis, former wine director of Trois Mec, and Maxwell Leer of Bestia hosted their inaugural wine rave at the Honeycut club in LA last Thursday night.
“Wine rave is a state of mind. Stop swirling. Derobe. Feel a stranger. Listen. Laugh and have fun. Wine rave,” reads a statement on the Wine Rave website.
At the event, wine shots were served in place of spirits shooters, with only wines rated 98 points or above by the sommeliers making it into the shot glasses.
Also on pour were wine-based cocktails designed to glow under ultra violet light and bottled cocktails at US$30 a pop.
On the decks was an eclectic playlist featuring the likes of Lady Gaga, Kid Rock and Third Eye Blind.
With the club night Leer is hoping to attract a new generation of consumers to wine, who aren’t necessarily interested in things like terroir and acidity levels.
“It’s too abstract. It alienates people. We’re talking about wine too seriously. We want to make people feel more comfortable with it,” Leer told the LA Times.
“Wine can be a conversation or it can just be a drink. In which case, just drink it,” he added.
Entry to the wine rave costs $20, which gets you a rosé and tonic wine cocktail and a wine shot. Click through for images from the inaugural wine rave c/o WineRaveLA.com.