Jameson dresses up for Dublin

Irish whiskey brand Jameson has unveiled its fifth annual limited edition bottle as part of a series of activities to promote the brand ahead of St. Patrick’s Day in March.

Designed by award-winning Dublin-based illustrator Steve Simpson, the bottle is part of Jameson’s “Hello Dublin” campaign, both in Dublin and around the world this March.

The limited edition bottle will be available from March 2015 in 33 markets, including Russia, Australia and Brazil, with an RRP of €24 in travel retail.

Simpson’s design features imagery of landmarks such as Trinity College and Clery’s clock in Dublin, where the brand was first established in 1780.

Daniel Lundberg, Global Brand Director for Jameson, says: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.

“This year’s design successfully captures the synergy between Jameson and Dublin, giving consumers around the world the opportunity to enjoy an authentic St. Patrick’s Day experience wherever they are.”