Djokovic stars in Jacob’s Creek film series

Tennis super star and current world number one, Novak Djokovic, is the latest focus of Jacob’s Creek’s “Made By” series.

The Australian wine label is the official sponsor of numerous tennis tournaments around the world including the Australian Open and Wimbledon – competitions that Djokovic has won multiple times.

The overall film claims to show a “side of Novak the world has perhaps not seen before,” and includes a series of short films showing Djokovic describing his upbringing in Serbia during the war in Yugoslavia, his tutelage under his first coach Jelena Gencic and his first grand slam wins in Australia and at Wimbledon.

At the premiere in Melbourne this week, Djokovic said: “Everything I experienced growing up has led me to become the person I am today. Creating the Jacob’s Creek ‘Made By’ film series has allowed me to tell my story, in my own words and share it with the world.

“My path to success has by no means been easy, but the people, places and passions that have shaped me are integral to my success. These films have given me the chance to acknowledge what I am made by.”

Derek Oliver, global marketing director of Jacob’s Creek, said: “Novak’s ‘Made By’ story is powerful, and the determination, dedication and effort he has put into his career is similar to the craft of our winemakers and the people behind Jacob’s Creek. Our partnership has been truly collaborative, working together to create a film series that celebrates authenticity, and that we are truly proud to take to the world”.