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Kopparberg wraps up with jumper
Flavoured cider brand Kopparberg has teamed up with London-based knitwear label Leutton Postle to launch a winter jumper along with its spiced apple flavour.
The Kopparberg jumper is launched alongside the brand’s spiced apple offering (Photo: Kopparberg)
The jumper, dubbed ‘The Kopparberg’, is meant to compliment the “cosy sensation reflective of sipping on a warm Kopparberg Spiced Apple cider”, according to the popular sweet cider brand.
Commenting on the collaboration, Leutton Postle said: “We designed ‘The Kopparberg’ to have an offbeat yet wearable design and want the owner to feel stylish, individual and, most of all, warm and cosy inside and out.”
During the design process, the designers also took a trip to the Swedish town of Kopparberg for inspiration and the shape and colours featured in the jumper are said to represent this.
This limited-edition jumper is available from Machine A in Soho, London, for £150. Made to fit both men and women, “The Kopparberg” comes in four sizes: small, medium, large and extra large.
Seperately, Kopparberg is launching a new alcohol-free version of its strawberry & lime cider, joining its alcohol-free pear and mixed fruit offerings.
Kopparberg head of marketing, Rob Calder, says of the launch: “Our alcohol free range is spot on for those looking for a less indulgent treat after the festive season. We’ve taken three of our most popular flavours, Strawberry & Lime, Mixed Fruit and Pear and made them alcohol free, to make sure our fans can still enjoy Kopparberg despite New Year’s resolutions or ‘Dry January’ abstinence.”