Esoterica to return to LWF 2015

After its successful debut at the 2014 London Wine Fair, Esoterica – which showcases the portfolios of niche and micro-importers – will return in 2015.

Esoterica, curated by Judy Kendrick, has already seen 80% of exhibitors who were present last year – including Croatian Fine Wine, Eclectic Wines and Yapp Brothers – commit to 2015 during a priority booking period, with bookings now open for first time exhibitors.

Exhibitors wishing to be part of Esoterica, which is limited to 80 tables to maintain its niche appeal, must have fewer than five employees, ship from small producers and their products must be niche.

Ross Carter, show director, said: “Feedback from those who exhibited in Esoterica last year was extremely positive, which is reflected in the high percentage of re-bookings. Additionally, larger companies who were exhibiting elsewhere in the show also reported seeing significantly more independent retailers and sommeliers visiting their stand.

“As a result of features like Esoterica and tailored incentives, including subsidised travel, accommodation and lunches for key buyers from independent retail and sommeliers, we saw significant increases in visitors from these sectors, which we are looking to build on for next year.”

For more information or to book a table contact Judy Kendrick at JK Marketing at judy@jkmarketing.co.uk or 01829 720130/07770 472717.